16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS
Inflow Insights
APRIL 16, 2019
Google Shopping ads (also known as Google Product Listing Ads, or PLA’s) are probably the best fit if you’re a B2C selling products online. We repeat the search query analysis as mentioned in strategy #1 to segment mobile customers so we can determine a historic mobile-only ROAS.
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