article thumbnail

7 Principles of Website Design That Drives Sales

Kissmetrics

Whether you’re in the B2B or B2C space, you need to build a website to showcase and sell your products or services. Search engine optimization is an essential aspect of digital marketing , and the way you design and build your website impacts the effectiveness of your SEO strategy. Every business needs to have an online presence.

article thumbnail

16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

Google Shopping ads (also known as Google Product Listing Ads, or PLA’s) are probably the best fit if you’re a B2C selling products online. We repeat the search query analysis as mentioned in strategy #1 to segment mobile customers so we can determine a historic mobile-only ROAS.

eCommerce 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

So before we delve into more landing page analysis, let’s take a moment to talk about visitors. These emotions are major conversion inhibitors — so a big part of conversion optimization is devoted to reducing them. Primal Pit Paste sells natural deodorant both B2C and B2B. How do people come to your website?

article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. In-depth analysis of the emerging trends redefining advertising and how to leverage them. Conversion optimization during COVID-19. Last updated October 1, 2020. 6/11 update. 3/31 update.

eCommerce 193
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. In-depth analysis of the emerging trends redefining advertising and how to leverage them. Conversion optimization during COVID-19. Last updated March 2, 2021. 6/11 update. 3/31 update.

eCommerce 195
article thumbnail

How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. In-depth analysis of the emerging trends redefining advertising and how to leverage them. Conversion optimization during COVID-19. Last updated July 2, 2020. Here’s what they found: Facebook.

eCommerce 173
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic. Consumer spending habits returning to normal.

eCommerce 197