How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey
Retail TouchPoints
MAY 4, 2021
The calendar widget we were using only showed the current month, and in a case where the cutoff for certain conditions like a shipping deadline occurred on a Friday, users were seeing ‘grayed-out’ dates, but they weren’t automatically thinking to click over to the following month,” said Powell. “ The ones affecting your conversion rate or CX.
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