BaaS 101: What eCommerce Companies Need to Know About Business as a Service
ESW
NOVEMBER 18, 2019
This shift is happening more and more in the B2B world, says marketer Kate Harvey. “In Rolls-Royce is an excellent example of how a company can deliver an “as a Service” model in a B2B world. Everything the business needs is available to rent, including the eCommerce platform, analytics, fulfillment and tax advice.
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