article thumbnail

Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. However, once a customer has seen your social media ad, they’ll commonly search for your brand in Google — where your organic and paid results will populate.

article thumbnail

47 Essential Selling on Amazon Tips to Grow Sales and Win Market Share

BigCommerce

They can be advertised using PPC. For direct-to-consumer players, think of Amazon as customer acquisition. Encourage follow-on purchases through your own site in order to capture more customer data, up-and cross-sell, and increase overall LTV. Give Amazon’s suggested PPC campaigns a try.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Direct Mail Marketing Tips to Generate 40%+ of Revenue from a Catalog

eCommerceFuel

He’s the VP of marketing over at Linksoul, which is an apparel brand out of California. We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. So, we will contribute our customer data in there and say, “Hey, give us people that look like this.”

article thumbnail

Direct Mail Marketing Tips to Generate 40%+ of Revenue from a Catalog

eCommerceFuel

He’s the VP of marketing over at Linksoul, which is an apparel brand out of California. We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. So, we will contribute our customer data in there and say, “Hey, give us people that look like this.”

article thumbnail

Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Niche PPC Strategies. Facebook Advertising, Amazon, eBay, PPC and Buy Buttons were the most successful channels for online brands this year. So, we reached out to some of the most successful ones based on the data to ask what they did to ensure they’d increase sales through their hard work. Selling on Amazon. Desktop: 50%.

article thumbnail

The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Even more data reinforces the ecommerce growth trend: There may be as many as 2.14 ecommerce sales of apparel, footwear, and accessories projected to exceed $123M by 2022 ( Statista ). With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. Image source.

eCommerce 417
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Taking time to respond with solutions to issues shows potential customers that your business cares about its customers. COVID-19’s impacts on the apparel industry. Every industry has undoubtedly been impacted by the COVID-19 pandemic – but the apparel and retail industry has felt some of the biggest shockwaves.

eCommerce 148