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How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

Hence a sports apparel store might notice fewer transactional searches such as “women’s running leggings” and more purely informational searches such as “fitness benefits of running.” Much of what we do, including how we work, play and buy goods and services, has shifted massively during the pandemic.

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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. Instagram and Facebook ads are better for selling visual products like apparel and beauty.

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How We Helped Skreened Achieve 360% ROAS on Their Google Shopping Campaigns

Inflow Insights

As an eCommerce brand that sold trendy design-driven apparel and other products, Skreened was missing out big by not running Google Shopping campaigns. Instead, Google Shopping’s complicated algorithm relies on the details of your product data feed (found in your Google Merchant Center account). Skreened was no different.

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30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

This means that you’re missing critical links in addressing the buyer process. Apparel/Accessories. $88. Mass Merchant. $58. If you’re in Bing territory , consider broadening your PPC activities. This can be an indicator that the effectiveness of your investments is off. Both in terms of traffic and revenue.

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How 7-Figure eCommerce Owners are Crushing it With Shopping on Instagram

Lemonstand

In the past, users that wanted to purchase items had to find their way to them on an ecommerce website, which disrupts the buying process and can be a hassle. Initially, it was only available to US merchants. To begin the process, all you have to do is upload a regular Instagram image that you want to post and promote.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Niche PPC Strategies. Interestingly, however, apart from Fashion & Jewelry merchants, desktop purchases accounted for a higher percentage of overall revenue across industries, despite making up a lower percentage of orders. Automotive merchants on BigCommerce made 40.23% more in 2017 than 2016 during Cyber Week. Automotive.

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47 Essential Selling on Amazon Tips to Grow Sales and Win Market Share

BigCommerce

They can be advertised using PPC. Make sure to have an automated process for gathering ratings from your customers. Be careful not to break Amazon’s terms of service with respect to soliciting reviews, but do try to solicit reviews. Amazon also allows you to sell your service on Amazon. You’ll need them.