Investing in eCommerce: How to Reallocate Your Retail Budget to Succeed Online
ESW
DECEMBER 14, 2020
An online retail store is your insurance against these and other disruptions.” Marketing for a new eCommerce site should use a retailer’s traditional channels as well as new ones, such as pay-per-click and video ads.” Paid ads on Google and Facebook are the best channels, says Whitney Blankenship at Omnisend.
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