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UNDERSTANDING RETAIL THROUGH THE LENS OF GEN Z CONSUMERS

RetailMinded

According to a recent article in Vogue , Gen Z are 56 percent more likely to have shopped for fashion in-store over the last three months and 38 percent more likely to have shopped online in the same timeframe.

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Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.

Ecommerce Platforms

Thanks to the massive traffic on Taobao and her customer-centred sales approach, she has become a top influencer, selling food, fashion and beauty products, and even farm produce and real estate. Alibaba Group has also indicated that food, home textiles, and women’s fashion and beauty were the top sellers onTaobao’s livestream.

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Get Shoppers to Stop Browsing and Buy on Mobile

Optimizely

If you have a great mobile campaign that allows buyers to actually “Shop Now”, you can turn an impulse click into an impulse buy. This ad from The Office of Angela Scott is a great example because it fits in with the style of a typical fashion post on Instagram, blending in with the organic content on the social platform.

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Do You Know How to Sell to Millennials? These 4 Tactics Will Help You Succeed

Prisync

Millennials are often the focus of news articles on current events. When it comes to mobile shopping, you want to make the experience as easy as possible. This means using larger images, big buttons, and easy-seamless mobile loading. Sports fashion retailer, Nike, has 79.8m followers on Instagram.

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eCommerce Fraud Trends Every Online Store Owner Should Know

lateshipment

Hacking Alternative Payment Options. With millennials and Gen Z consumers more and more interested in mobile purchasing, they are looking for the most frictionless way to pay. Fraudsters are finding these alternative payment systems are often easier to hack, making these types of transactions attractive targets: Mobile Wallets.

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The 6 Best Mobile POS Systems For 2022

Ecommerce Platforms

A streamlined checkout experience, such as accepting contactless payments via credit card or taking payments from customers using Apple Pay, can increase profitability. It’s an Android-based mobile device that servers can use for processing mobile payments and taking orders tableside.

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What to Sell in 2018: How to Find a Product Niche and Start Selling Online

BigCommerce

Each of the articles in these sections will walk you through how to set yourself up for long term online selling success. . Accepting Payments. Know What Your Credit Card Payment Options Are as a Merchant. 21 Apple Pay Tips & Why It’s the Future of Mobile Payments. Successful Ecommerce Business Basics.