How Retail Companies Can Cut Cookies and Boost Engagement
Retail TouchPoints
FEBRUARY 7, 2022
In recent months, marketers have seen article after article about the impending death of cookies, and it can seem pretty bleak to those who depended on them for personalized customer engagement. In 2019, IKEA launched a fall campaign to increase excitement and drive digital engagement with its online catalogue in a high-impact way.
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