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How Retail Companies Can Cut Cookies and Boost Engagement

Retail TouchPoints

In recent months, marketers have seen article after article about the impending death of cookies, and it can seem pretty bleak to those who depended on them for personalized customer engagement. In 2019, IKEA launched a fall campaign to increase excitement and drive digital engagement with its online catalogue in a high-impact way.

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60 Amazing Online Clothing Stores and Their UX Tricks You Should Steal

Ecommerce Platforms

The website has an online catalogue with a twist. Coupon codes and discount coupons make the process of building a large subscriber list quite simple. The chic theme of the entire website is lovely. These are handpicked by users. The users can create stories using the products in the store with the ‘Scrapbook' feature.

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