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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146
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A Vendor’s Guide to B2B Ecommerce

FastSpring

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 148
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Facebook Ads Getting Too Expensive? Here’s How To Protect Your Digital Advertising Strategy

Liveintent

Some other options include Google, such as PPC ads on the search network, Google Display Network ads on websites, and video ads on YouTube. There’s also Twitter, which has 330 million monthly active users both B2C and B2B. Here’s How To Protect Your Digital Advertising Strategy appeared first on LiveIntent Blog.

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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

In this blog post, we’ve given you all the tools to get yours started on the right foot. Business owners provide that info through content (blogs, videos, and more) answering the consumers’ questions at each step of the funnel. Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns.

eCommerce 164
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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

In this blog post, we’ve given you all the tools to get yours started on the right foot. Business owners provide that info through content (blogs, videos, and more) answering the consumers’ questions at each step of the funnel. Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns.