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6 Fool-Proof Ways to Boost Software Sales with PPC

FastSpring

For those of us who have worked in the PPC trenches, we know PPC is a lot more than adjusting bids and adding exclamation points to our CTAs. To turn views into quality conversions, here are some of our top PPC tips to increase software sales. You can also gain helpful insights from your PPC data. Focus on education.

PPC 64
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How to Craft Lead Magnets Your Customers Can’t Ignore

Kissmetrics

Think about it: They went to Google and typed in something specific to end up on your blog post. Brian Harris of Video Fruit is seeing a 20-30 percent opt-in rate from blog posts where he links not one, not two, but three times to his lead magnet. That generic printed piece of paper is going to make them a better cook?

Customer 360
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Replatforming Your Website: Avoid Marketing Pitfalls

ROI Revolution

This blog is a sneak peak into our recently updated report on replatforming your website. Potential impact: Affects PPC ads, feeds, sitelinks, and possibly SEO, potentially losing rankings and history associated with a URL and causing wasted ad spend. All are areas where your business can be greatly impacted. Claim your copy here!

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January 2022 SEO News Recap

ROI Revolution

White Paper | Digital Search Duopoly At ROI Revolution, we call the combined potential of paid search and SEO the digital search duopoly. Dive deeper into the power of PPC plus SEO in our Digital Search Duopoly White Paper. Yoast SEO Blog. Search Engine Roundtable. Search Engine Roundtable.

SEO 78
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Top Customer-Driven B2B eCommerce Trends

GetElastic

Check out our white paper to learn more about the latest technology, how leading brands are using it today, and how to effectively leverage your team to get started. SEO has 20 times as much traffic opportunity than PPC on both mobile and desktop ( Source ). AI in ECommerce: The Future of the Customer Experience. Read the ebook.

B2B 146
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A Vendor’s Guide to B2B Ecommerce

FastSpring

A basic working SEO strategy for your ecommerce site should include: Targeted keywords on your blog posts, website, and landing pages. You might decide to invest in white papers and case studies, or go social by targeting customers through LinkedIn and webinars. There are lots of ways you can get your message across.

B2B 148
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

28% of marketers use automation in their PPC advertising efforts. Your PPC and SEO efforts lead shoppers to your website – but if your site isn’t optimized for conversions, even the biggest boost in traffic won’t touch your bottom line. Blog Posts. Blog traffic is largely driven by organic searches and email marketing.

Marketing 172