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How Headless Commerce Supports the D2C Customer Journey

Kibo

They create (or source), market, and sell their products directly to customers. D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email. The D2C Customer Journey. D2C’s reliance on digital channels is no accident.

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How Book Publishers Can Maximize Their Online Store and Enhance the B2C Experience

Kibo

With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales? It can not only help with near-term sales, but with customer data collection, too. 4) Make Digital Marketing Consistent Across Channels.

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Advantages of Headless Commerce for Marketers

Kibo

Instead, consumers continued shopping in multiple ways using multiple channels, with online sales growth up 14% in 2021 from the previous year. It’s powered by customer data and uses machine learning to deliver powerful data-driven experiences. This frees up both teams to work on what they’re best at.

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Kibo’s Perfect Sync Streamlines Data for Seamless Support

Kibo

Seamlessly connecting your front-end and OMS in real-time, our flexible, cost-effective APIs allow you to enter data once and enjoy a real-time, unified view of product information, inventory, orders, customer data, promotions, appeasements and more—all accessible via any connected device. Here’s how it works.

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How to Motivate Your Customers with Incentive Marketing

Smile.io

For some, it may be buying something and for other businesses, it may be signing up for an email list or downloading an eBook. Rewarding customers with incentives is a pretty big deal in the business world. If a loyalty program is doable for your product, it can be a great way to collect and centralize your customer data.

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Why Consider a Composable Commerce Strategy

Kibo

Create a new customer profile: Add a new customer profile type, such as B2B or B2C, to expand your reach without making changes to the underlying code. Scale order management capabilities: Composable order management lets you connect to new sales channels, partners, and marketplaces. Download eBook.

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5 Tips for Improving Your Omnichannel Customer Experience

Kibo

Little more than a decade ago, a smiling sales associate and a 1-800 support number were enough to ensure a great customer experience. Today, that same merchant must enable a seamless shopping experience across multiple channels—mobile, tablet, laptop, print, in-store—or risk losing the sale or, what’s worse, the customer.