How Headless Commerce Supports the D2C Customer Journey
Kibo
APRIL 19, 2022
Prices are heavily marked up, by the manufacturer, wholesaler, distributor, and finally by the retailer. Something like artisanal peanut butter which can be made in your own kitchen and shipped from your garage can become a hugely successful D2C startup. The D2C model supports customers by fully understanding them.
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