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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

That’s what B2B ecommerce segmentation and personalization attempt to mimic. They watch for behaviors and collect demographic information, then address customers with relevant product offers and content as a salesperson would. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI.

B2B 60
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Top 7 Drip alternatives for email marketing in 2023

Omnisend

But which email marketing platform best suits your business? Drip is a powerful email marketing software solution that aims at helping ecommerce platforms make the most of their contact lists. The tool then uses this data to provide detailed reports that make it easy for you to track the performance of your campaigns.

Marketing 158