ROI Revolution
JULY 27, 2022
Just imagine if you and your business had created a process to sell your products online (whether that is globally or locally) and had been using it the last 4+ years. Suddenly, you are told that the process is changing! to the Google Merchant Center. How would you tackle the new challenge?
Inflow Insights
APRIL 3, 2020
Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. Content Pruning Case Study #2.
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Inflow Insights
JUNE 21, 2021
When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. But that’s not always the case. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action.
Inflow Insights
MARCH 27, 2020
If you go to Google and search “eCommerce Marketing Strategy,” you’re more than likely to turn up articles that provide beginner-friendly and surface-level advice. With a limited ad budget, eCommerce merchants often assume that they have to choose between Facebook Ads and Google Ads (formerly Google Adwords).
Inflow Insights
JANUARY 20, 2021
All you need to participate here is a product feed, Google Merchant Center, and an eCommerce website. As you can see, Google Shopping ads show up at the very top of search results. While Google Search uses keywords to serve your ads to searchers, Google Shopping is a bit more complicated. You can’t beat that kind of visibility.
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