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Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Kissmetrics

Lesson #2: Sales Channels. History of e-commerce the timeline What is working in the e-commerce space Introduction to sales channels Understanding sales channels. Lesson #3: Marketing Channels. Lesson #2: Sales Channels. Lesson #2: Additional Marketing Channels. Lesson #3: Additional Channels.

eCommerce 363
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How to Choose The Right PPC Agency

Kissmetrics

But year after year, global ad spend across every major PPC channel is growing even higher. From social media to paid search, PPC is a smart way to see quick results. Aside from data, smart agencies partner with leading search and social media platforms. They focus on the right PPC channels.

PPC 279
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The Empowered Marketer: Brands at the Forefront of Ecommerce

Optimizely

Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. You’ll see this over and over again if you look through the case studies.

eCommerce 305
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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. The 6 Best Social Networks for Ecommerce Advertising. content marketing).

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Brand awareness: A marketer’s guide

Liveintent

This all means that marketers have a big opportunity to get in front of new audiences with widespread, multi-channel messaging. B2C marketers also say brand awareness is the top goal that content marketing helps them achieve. You’ve saturated the channel, which will only make your cost-per-acquisition (CPA) increase.

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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416
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The 5 Best PPC Companies of 2020

Kissmetrics

Neil Patel Digital — Best data-driven multi-channel PPC agency. Other examples include social media, programmatic, and Amazon, each with their own set of quirks and best practices. At Neil Patel Digital , we specialize in running multi-channel PPC campaigns using first-party data from our partners.

PPC 313