Kissmetrics

MARCH 12, 2018

86% of B2C and 91% of B2B marketers are using content marketing according to the 2018 State of Content report from CMI. Roughly 37% of marketers plan to increase their spending on content marketing in both B2B and B2C, while 46% plan to leave it the same. Social Media Metrics. Not anymore. There’s no longer any debate.

Marketing 205

Marketing Social Media B2C B2B 205

Kissmetrics

AUGUST 25, 2020

From social media to paid search, PPC is a smart way to see quick results. Aside from data, smart agencies partner with leading search and social media platforms. Some agencies may only manage search campaigns while others may consult, design, and manage paid social media campaigns. Source: Statistica.

PPC 279

PPC Multi-channel Social Media B2C 279

Optimizely

AUGUST 15, 2018

Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. You’ll see this over and over again if you look through the case studies.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Inflow Insights

OCTOBER 14, 2021

Publish unique case studies. Publish unique case studies for customer segments. Case studies that feature client testimonials and successes are crucially important for B2B businesses. As you create your case studies, target each toward a specific customer persona or segment.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

APRIL 3, 2020

These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. You can learn how to do a content audit in the case studies and strategy guides below: Content Pruning Case Study #1. Content Pruning Case Study #2.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

BigCommerce

AUGUST 8, 2017

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. In this guide, we’re going to explore how YOU can drive consistent sales for your website through social media advertising. content marketing). influencer marketing).

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Omnisend

DECEMBER 12, 2023

Conferences are useful for both B2B and B2C brands looking to host dynamic events. Attract social media coverage and increase following. Choose a marketing channel Content, press releases, email, social networks, and ads are some popular event marketing channels for promotion, but not all may suit your use case.

Events 88

Events Seminar Marketing Workshop 88

Elsner

FEBRUARY 28, 2019

Start treating B2B as B2C: Host some of the best practices from B2C business model. Provide social proofs. The role is just not limited to decision making but has precedented the traditional sales tool like case studies and testimonials. Use high-quality product images and video. Show reviews and ratings.

B2B 110

B2B Definition eCommerce B2C 110

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. Shareable content that you can use to boost your profile on social media.

B2B 147

B2B eCommerce Payment Services SEO 147

BigCommerce

AUGUST 1, 2018

It doesn’t just work for B2C businesses, either. Businesses can convey authority in lots of ways, such as by providing your unique credentials or certifications or by citing media figures who have interviewed you. Case studies work, as well. Email Opt-in Case Study: NutritionSecrets.com. Likability.

Presentation 410

Presentation Books Marketing Improvements 410

Inflow Insights

JUNE 17, 2020

This case study will show not only how we set up the campaigns but also the impact they had on the back-end metrics using Google Search Console and Google Analytics. On the e-commerce, direct-to-consumer side, Seltzer Goods did more in sales in 30 days than in the previous 180 days combined.

B2C 158

B2C Shipping Costs Social Media Channel 158

BigCommerce

JULY 11, 2017

In this guide, we’ll talk through the following, to help you understand the value of B2B SEO for your ecommerce (or soon-to-be ecommerce) business: B2B vs. B2C: What’s the difference? We’re currently in the process of getting as many of those case studies as possible onto the website. B2B vs. B2C SEO: What’s the Difference?

SEO 416

SEO B2B Shipping Costs B2C 416

Liveintent

AUGUST 9, 2022

B2C marketers also say brand awareness is the top goal that content marketing helps them achieve. Brand awareness campaigns come in many forms — from native email ads and paid search results to sponsored social media posts and livestream events. And, unlike many social media platforms, email isn’t overcrowded.

Social Media 62

Social Media Multi-channel Channel Travel 62

Smile.io

SEPTEMBER 10, 2020

If that’s the case for your eCommerce store, we’ve outlined some common circumstances your eCommerce may be facing to help you determine if paid or organic search is best for your business. Create a social media branding strategy Today’s social media-driven society provides a great opportunity for eCommerce businesses to thrive.

Consumer 46

Consumer Social Media SEO Webinar 46

Optimizely

JULY 31, 2018

A mix of interviews, listener questions, and case studies from the ecommerce world, Scott Voelker’s show is one of the most popular marketing podcasts out there. Where to start: Strategies for Building a Brand Using Social Media — Encouraging repeat purchases with social media doesn’t get talked about enough.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

VTNS Solutions

JANUARY 1, 2021

We will be using the big brands as we know them in the industry today as our case study. This shows the role mobile is playing the in marketing funnel for most B2C companies. . Social media integration. . Run them against this checklist yourself. That is why I am presenting the methodology fully in this article.

eCommerce 57

eCommerce Mobile Recommendation SEO 57

VTNS Solutions

NOVEMBER 12, 2022

We will be using the big brands as we know them in the industry today as our case study. This shows the role mobile is playing the in marketing funnel for most B2C companies. Social media integration. Run them against this checklist yourself. That is why I am presenting the methodology fully in this article.

eCommerce 28

eCommerce SEO Mobile Recommendation 28

Kissmetrics

APRIL 2, 2021

It’s often best-suited for B2C brands where customers can purchase right from the app or make quick decisions on something they can easily purchase from your site. Demand Generation Case Studies. Increasing visibility often means looking for ways to expand or duplicate your efforts to reach more people. Likely not.

Information 260

Information Marketing B2B Customer 260

Kissmetrics

AUGUST 18, 2020

Other examples include social media, programmatic, and Amazon, each with their own set of quirks and best practices. They prove it by showcasing numerous case studies outlining their results. Stryde — Best for B2C and eCommerce businesses. B2C pay per click campaigns are vastly different from B2B campaigns.

PPC 313

PPC Social Media Multi-channel Mobile 313

Groove

OCTOBER 1, 2020

Establish a social media branding strategy. Use paid media to increase reach. Whether you sell B2B or B2C, ensure your brand voice remains consistent throughout all of your content ? even if more than one person on your team posts on social media. Check out the 4 social media marketing tools our team trusts.

eCommerce 300

eCommerce Social Media SEO Mobile 300

Ecommerce Platforms

FEBRUARY 27, 2023

Here’s how you can arrive at an accurate answer: Demographics research Keyword research Social media research Customer journey modeling Customer interviews Based on these buyer personas, decide what content you’re going to produce, where, and how you’re going to distribute it. Webinars Webinars are hard to run.

eCommerce 118

eCommerce Marketing Webinar Social Media 118

Kissmetrics

MARCH 30, 2021

Step by step, then, SEO is when: You research keywords … Then select a particular keyword and … Use that keyword to write content … Which other people then read and share on Twitter, Facebook, their own blogs and other social media platforms. Then, your primary keyword might be “social media expert advice.”. Yes it does.

SEO 317

SEO Social Media Blog Article 317

Kissmetrics

AUGUST 18, 2021

Initially, they struggled to attract regular clients, but they overcame the challenge by reaching out through social media. Use blogging to increase your prospects’ success, preferably by including case studies wherever possible. He also uses his blogs and social media to promote his Udemy courses.

Blog 359

Blog Books Merchant Services Social Media 359

BigCommerce

MAY 4, 2018

UX Case Study: Modern Ecommerce Design with Exxel Outdoors. If you want proof of that, just read how AI has increased B2C revenue for Natori in the first months of 2018 alone. In fact, The Knobs Co, a mixed B2B and B2C online seller, won a 2016 Innovation Award for their building out of a visual search tool on site.

Workshop 419

Workshop Presentation Payment Services Merchant Services 419

Kissmetrics

AUGUST 6, 2021

Social media platforms and tools like Facebook’s Audience Insights tools to better understand your audience demographics. Running a hybrid B2B/B2C business? Thankfully, with Ecommerce platforms like BigCommerce, your customers can easily buy from other channels (like social media) other than your store.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Ecommerce Platforms

APRIL 28, 2018

Looking for some solid data on eCommerce, CRO, social media, and automation? B2B ecommerce sales are expected to outgrow B2C sales, reaching 6.7 Social Media Examiner,2016). 9% of businesses think consumers prefer social media.(Growth 76% of B2B marketers' blog and 73% publish case studies.

eCommerce 187

eCommerce Live Chat B2B Social Media 187

BigCommerce

OCTOBER 30, 2017

If you’re an ecommerce B2C brand selling razor blades for men, for instance, your initial interaction with the potential customer could take the form of content that tries to draw people into the brand’s website or community. Integrate social media into your site. Case studies from your brand are another.

Payment Services 410

Payment Services eCommerce Social Media Information 410

Kissmetrics

AUGUST 25, 2021

Since the majority of your competitors are also using content to reach and attract customers, you’ve got to reach your prospects on their level, whether you’re a B2B or B2C marketer. Social media stats: Are people commenting, liking, and sharing your content? I’ve used this approach several times and it works.

Article 363

Article Blog Social Media SEO 363

Groove

NOVEMBER 29, 2018

Their built in features drive traffic and revenue, taking both B2B and B2C businesses to the next level. supports both B2B and B2C. This feature connects online marketplaces, physical stores, social media and online advertising. Social media selling goes beyond connecting with consumers. That’s right.it

BigCommerce 270

BigCommerce Payment Services Merchant Services Multi-channel 270

FastSpring

JANUARY 9, 2023

Read the Mailbird case study here. Read the NotePlan case study here. Read the SocialBee case study here. Paddle acts as a MoR for SaaS companies focused on B2C transactions with the ability to deliver single-product transactions. They previously experimented with platforms like Stripe and PayPal.

Payment Services 111

Payment Services Merchant Services Payments PayPal 111

Kibo

NOVEMBER 1, 2021

It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. The shopping journey for a B2B customer typically tends to be more complex, involve larger-ticket items, and take longer to complete than a B2C purchase. Omnichannel shopping isn’t just a passing trend. Source: Google.

Omnichannel 114

Omnichannel Management Multichannel B2C 114

FastSpring

MARCH 3, 2023

Read the Mailbird case study here. Read the NotePlan case study here. Read the SocialBee case study here. FastSpring lets you manage B2B orders alongside B2C transactions with one platform by providing the subscription management features covered above and our Digital Invoicing feature.

Payment Services 78

Payment Services Payments Merchant Services Subscription 78

Liveintent

OCTOBER 21, 2019

Facebook is the king of social media – and social media advertising. There’s also Twitter, which has 330 million monthly active users both B2C and B2B. The site now makes up nearly one-quarter of digital ad spend in the United States. By 2021, the content marketing industry is predicted to be worth $412.88

White Paper 82

White Paper Social Media PPC B2C 82

Kissmetrics

JULY 13, 2021

Make sure you’re creating a unique piece of content for the other site (for example, a case study) and that the site is relevant, authoritative, and attracts your audience. Get Active on Social Media. If you’re not active on social media, then you’re doing your brand a disservice.

Marketing 347

Marketing Social Media Blog Article 347

Ecommerce Platforms

OCTOBER 14, 2019

The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. B2C ecommerce websites and businesses evolved quickly, leaving B2B portals far behind, and today, they provide a richer customer experience than most B2B ecommerce portals. The problem?

B2B 132

B2B eCommerce Payment Services Multi-channel 132

Kissmetrics

JANUARY 6, 2021

Where do SEO and social media intersect? Both B2B and B2C marketers want more search leads, because they result in 8.5X Search spiders are just scripts — they don’t buy products, they don’t engage with you on social media, and they won’t become a loyal customer. Build Momentum with Social Signals.

SEO 363

SEO Social Media Blog B2C 363

Kissmetrics

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Also, don’t forget to market your webinar through social media. So, what are you going to do about your headlines?

Webinar 349

Webinar Social Media Blog Books 349