B2C Consumer Goods Marketing Multi-channel 
Retail TouchPoints
MARCH 30, 2023
Composable is not just about the architecture; it’s also about business wins, experience and agility, which are fundamental to growing in the ecommerce market today,” said Faletski. The resistance is real — people are not comfortable yet with putting their POS in the cloud,” said Dave Bruno, Director of Retail Market Insights at Aptos.
GetElastic
APRIL 14, 2022
Elastic Path has been an early adopter of the Composable Commerce approach, enabling sales, marketing, and merchandising teams to launch and optimize digital commerce experiences leveraging best-of-breed vendors into one business-ready solution. Access to support from sales and partner enablement teams through a range of channels.
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Ecommerce Platforms
APRIL 28, 2018
42% of marketers say interpreting results is the biggest challenge in conversion optimization. 57% of B2B marketers say conversion rate is the most useful metric for analyzing landing page performance. 82% of marketers say knowing how to test effectively is “somewhat” or “very” challenging. Marketing Charts,2016).
ROI Revolution
AUGUST 5, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Claim your copy so you can profit off of this channel’s meteoric rise.
ROI Revolution
DECEMBER 2, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Business being good isn’t always a good thing. Bed Bath & Beyond had the top furniture & home goods sales in 2020, followed by IKEA. Latest stats: Consumer electronics + COVID-19.
ROI Revolution
JULY 1, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Claim your copy so you can profit off of this channel’s meteoric rise.
ROI Revolution
MARCH 2, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% Consumers spending 1 more hour per day online in light of COVID-19.
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