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How eCommerce Operations Unlocked Cutter & Buck’s Custom Apparel Business with Dave Santiago - EP 002

Groove

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Dave Santiago of Cutter & Buck In this episode of the eCommerce Masters Podcast, host Ethan Giffin engages with Dave Santiago, VP of Omni Channel and Corporate Sales at Cutter & Buck.

eCommerce 195
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9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

So how can your brand reach consumers, and convert them? The answer lies in influencer marketing. Consumers tend to place the most trust in recommendations from people they know. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. 2: Are They Engaging?

Marketing 419
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The Case For Subscription Service In CPG

Retail TouchPoints

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the velocity of that change. On average , large CPG companies have shares in physical stores that are 5%-10% higher than online market shares. The Shift To Subscription Models.

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Understanding Retail and Key/National Account Teams

Wiser

Understanding the structure of retail and key account teams within the Fast-Moving Consumer Goods (FMCG) industry is crucial for anyone looking to make a mark in this field. This includes promotional planning, product launches, and ensuring alignment with the retailer’s goals. Thus priorities can be at odds.

Retail 78
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Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.

Ecommerce Platforms

The 36-year-old Viya, China's top livestream seller, has broken many sales records since her first appearance, in 2016, on Taobao Live (an Alibaba-owned live-streaming channel). Keeping pace with such rapid market increases, the authorities have begun introducing new laws and regulations to monitor this new market.

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How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

RTP blog

Real-time retail technologies may or may not have been invented by Amazon, but Amazon has enabled their exponential growth and exploited them to become dominant in the new retail market. A recent Kx survey of UK consumers revealed that these are the most important factors in retailer selection.

Consumer 150
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The Top Ecommerce Trends You Need to Know About for 2020

SellBrite

adults desire some level of minimalism, and its popularity is related not only to the number of products but also to how they’re designed and marketed. More Influencer Marketing — Especially on Instagram. The influencer market is estimated to be worth around $6.5 35% of U.S. In fact, even its product design is simple.

eCommerce 184