B2C Conversion Optimization PPC Tools 
Kissmetrics
JUNE 5, 2018
Back in the day I would use keyword tools like Ubersuggest , find all of the high traffic keywords within my space that had a high cost per click, and write tons of blog posts on them. He’s in the B2C world and is selling fitness supplements. per click when it comes to PPC ads. Luckily for me, I didn’t have to spend $1.2
Inflow Insights
APRIL 16, 2019
Google Shopping ads (also known as Google Product Listing Ads, or PLA’s) are probably the best fit if you’re a B2C selling products online. We always spend time digging into Google Analytics, or whichever reporting tool is being used, to ensure the historic data looks clean and there are no nasty surprises.
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BigCommerce
SEPTEMBER 26, 2017
They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. Because it’s such an important conversion tool, your value proposition should be present in some form (and prominently and consistently placed) on every page of your website. I totally meant to do that!”.
ROI Revolution
OCTOBER 1, 2020
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. To help you make the most of your paid and organic efforts, we partnered with the experts at Digital Commerce 360 to show you strategic insights to optimize and strengthen both channels in a webinar last week.
ROI Revolution
MARCH 2, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. It’s time to take your SEO and PPC efforts to the next level. 5/26 update.
ROI Revolution
JULY 2, 2020
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. To help you make the most of your paid and organic efforts, we partnered with the experts at Digital Commerce 360 to show you strategic insights to optimize and strengthen both channels in a webinar last week.
ROI Revolution
AUGUST 4, 2020
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. To help you make the most of your paid and organic efforts, we partnered with the experts at Digital Commerce 360 to show you strategic insights to optimize and strengthen both channels in a webinar last week.
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