The Future of International Commerce is Online — and the Field is Open
Retail TouchPoints
APRIL 20, 2023
Of course, the new generation — the tech-savvy, digital-savvy generation — will be the ones teaching it to their parents, the Boomers and Gen X, but the leapfrog is something that will affect everyone. Vacirca noted that the first step for many Western retailers in these countries won’t necessarily be in B2C, but B2B.
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