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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. It takes a special platform to do this: a B2C CRM.

B2C 210
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50/50: Gratuity Has Reached A Tipping Point

Forrester eCommerce

Tipping fatigue is growing as automatic prompts on digital point-of-sale proliferate. Find out the consumer sentiment on this hot topic.

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Shopify Invests in Wholesale Marketplace Faire, Expands Reach into B2B Ecommerce

Retail TouchPoints

Shopify is aiming to expand its B2B offerings as wholesale businesses follow the lead of their B2C counterparts in moving online. Shopify’s Point of Sale (POS) will now also be the preferred provider for Faire’s seller and buyer community, enabling more seamless omnichannel sales across both online and offline channels.

B2B 289
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Beyond the Transaction: How to Make Your Ecommerce Site an Experience

Retail TouchPoints

Since it sells directly to consumers and to retailers (B2C and B2B ecommerce), Hearts on Fire needed to create two differentiated experiences that could be personalized to a buyer’s specific needs. The best physical storefronts aren’t just rows of products and points of sale. Share Content That Engages and Educates.

eCommerce 296
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The Future of International Commerce is Online — and the Field is Open

Retail TouchPoints

Vacirca noted that the first step for many Western retailers in these countries won’t necessarily be in B2C, but B2B. “They are halfway between a B2B and B2C,” said Vacirca. There may be a path whereby this point of sale becomes the source for last mile delivery.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

B2B or B2C? They just have to put it into action at checkout. Every checkout experience should reflect four key traits about the shopper: Who they are : Are they a first-time or repeat shopper? Member or non-member? What they’re buying : One or 10 items? High or low price? Where they’re coming from : Email? Social media? Search engine?

Payments 278
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What’s the Difference Between Composable and Headless eCommerce?

Kibo

Their API allows you to deploy the capabilities you need today, whether that’s order management, point of sale, or personalization, safe in the knowledge you can add extra functionality down the line and integrate it seamlessly. Kibo was recently named a Leader in the latest Forrester Wave B2C eCommerce Solutions, Q2 2022 report. .