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How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution

BigCommerce

Over time things like item numbers, references, catalogs, SKUs , images and videos, translations, localizations, documentation, custom attributes and more become impossible to manage. Once other factors are added like trying to manage multiple price lists, geographic locations, languages, currencies, promotions, etc.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Types of Ecommerce. Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Let’s look at each type of electronic commerce in a bit more detail. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer.

eCommerce 417
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

What is an Ecommerce Platform? An ecommerce platform is a software application that allows online businesses to manage their website, sales and operations. Cloud Commerce solutions that are open source differ from on-premise only in that your hosting environment is offered by your provider and managed off-site.

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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141
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5 Questions to Help You Choose Between a CDP or Personalization & Testing Engine

Kibo

CDPs aggregate large amounts of customer data and help companies create personalization experiences. But collecting and centralizing data is only the first step in creating personalized experiences. Data-readiness should be your next determining factor. You’ll also need resources to act on the data (e.g.,

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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

The New B2B Ecommerce Strategy. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. The most successful B2B sellers now use consumer-based technology to provide B2C-like shopping experiences to their B2B customers. Customers are now finding us on Google.

B2B 251
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A Business Intelligence Approach to AI Implementation in Ecommerce

BigCommerce

In the United States, for instance, there were approximately 150 million workers in 2016, but only 235,000 data scientists. 15% of the working population for one of the most in-demand fields ( MIT Sloan Management Review , 2017). If you don’t have the right quality or quantity of data, the value of AI is limited. Social media.

eCommerce 231