Optimizely

JANUARY 10, 2019

But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. More and more marketers see the need to move beyond traditional marketing skills related to campaign management and execution. Everyone in marketing knows that the field has been taking over by data. Get the Whitepaper Now.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

Forrester eCommerce

JUNE 3, 2021

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

Channel 235

Channel Management Customer Data Technology 235

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. These AI applications range from optimizing pricing and inventory management to fraud prevention.

B2B 242

B2B eCommerce BigCommerce Omnichannel 242

Kibo

NOVEMBER 1, 2021

It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. It’s clear there’s an enormous need for retailers to provide high-quality omnichannel shopping experiences, but meeting consumers’ expectations means retailers must master omnichannel order management. Benefits of an Omnichannel OMS.

Omnichannel 114

Omnichannel Management Multichannel B2C 114

GetElastic

SEPTEMBER 2, 2021

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. Earlier this year, Elastic Path announced its BETA release of Account Management for Elastic Path Commerce Cloud. Market Trends in B2B eCommerce. Time = Money.

B2B 141

B2B Management eCommerce B2C 141

Kibo

APRIL 8, 2020

With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales? Having your own ecommerce operation doesn’t have to be complicated, and gives you an opportunity to manage the message.

Books 108

Books B2C B2B Social Media 108

Forrester eCommerce

OCTOBER 29, 2020

Customer experience (CX) has become the number one business priority for marketers. The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped from 26% in 2019 to 46% in 2020. CMOs are fully aware of the importance of customer data to personalise experiences.

B2C 212

B2C Customer Customer Experience Customer Data 212

Optimizely

APRIL 12, 2018

We’ve always prided ourselves on being a company that exceeds customers’ expectations, and we can now devote even more resources to this mission. We plan to invest in our product and our team to better serve B2C marketers on their own path to growth. This is exactly what’s happening today in B2C marketing.

B2C 199

B2C Customer Customer Data Shopify 199

Kibo

DECEMBER 8, 2022

As more consumers and B2B buyers favor omnichannel journeys to complete their purchases, it’s more critical than ever for businesses to have an order management system that can support and enhance those experiences. This follows our earlier announcement of bring named the only Leader in The Forrester Wave : B2C Commerce Solutions, Q2 2022.

Management 62

Management B2B B2C Fulfillment 62

GetElastic

SEPTEMBER 20, 2021

Over the past two years, businesses have had to adapt to a new normal and accommodate for new customer expectations throughout their eCommerce strategy. B2B businesses specifically have felt an unprecedented amount of pressure to expand their B2B offerings and align more with B2C shopping experiences. So what are the differences?

B2C 145

B2C B2B Reference eCommerce 145

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. One of the issues is thatcustomer data is often siloed.

Multi-channel 234

Multi-channel Retail Customer Experience Customer Data 234

Retail TouchPoints

AUGUST 9, 2021

For today’s B2C brands, nothing happens outside the context of the customer. Traditional corporate balance sheets can capture a snapshot of financial health in a given moment, but they do little to recognize the long-term value of customer-obsessed marketing organizations. The New Balance Sheet. Goldfarb holds an A.B.

Customer 299

Customer Multi-channel B2C Omnichannel 299

Kibo

NOVEMBER 5, 2021

Ecommerce order management systems (OMS) enable retailers to manage the back-end process of online order fulfillment from the moment of purchase through product delivery. How Does Ecommerce Order Management Work? Ecommerce order management software makes it possible for the different fulfillment approaches to work seamlessly.

Management 62

Management Payment Services eCommerce Shipping Costs 62

Optimizely

OCTOBER 4, 2018

While the barrier to entry has never been lower to start an ecommerce business, B2C brands can easily get sidetracked by costly and complicated technology builds and marketing implementations. Marketers love Zaius’s unified approach to data management and campaign execution because it puts them in the driver’s seat.

Shopify 186

Shopify Merchant Services B2C Demo 186

Forrester eCommerce

JANUARY 29, 2019

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report).

B2C 343

B2C Customer Experience Technology Marketing 343

Sailthru

NOVEMBER 19, 2019

For the past several years, Forrester has published the Forrester Cross Channel Campaign Management Wave, their analysis of marketing technology vendors based on current offering and strategy in this field. Today, B2C marketers must invest in cross-channel campaign management (CCCM) solutions to create more contextually relevant interactions.

Channel 74

Channel Management B2C Reference 74

BigCommerce

AUGUST 15, 2018

Over time things like item numbers, references, catalogs, SKUs , images and videos, translations, localizations, documentation, custom attributes and more become impossible to manage. Once other factors are added like trying to manage multiple price lists, geographic locations, languages, currencies, promotions, etc.

Information 212

Information Management Merchant Services Multi-channel 212

Kibo

APRIL 19, 2022

The difference between B2C and D2C Commerce. There’s a difference between a D2C business model and a business-to-consumer (B2C) model. A B2C model requires inventory to pass through one or more intermediaries before it gets from the brand/manufacturer to the consumer. The D2C model supports customers by fully understanding them.

Payment Services 127

Payment Services Customer B2C Social Media 127

Groove

AUGUST 18, 2020

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Data Science. Manage Audience Data With Tags.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Retail TouchPoints

DECEMBER 23, 2022

Forrester predicts retailers, which are already facing operational and supply chain challenges, will react to the uncertainty in 2023 by shifting to managing rising costs by rolling back offers such as free returns or delivery, and investing in optimization technologies such as order management systems.

eCommerce 232

eCommerce Shipping Costs Retail Recommendation 232

Optimizely

OCTOBER 26, 2017

As a B2C marketer, this makes it tough to track how your customers actually interact with your brand. At the same time, it’s vital to understand your customer behavior so you can personalize your marketing to each customer. This is a huge amount of data for you to keep track of as a B2C marketer.

Customer 186

Customer B2C Customer Data Mobile 186

Fabric

NOVEMBER 2, 2023

Also known as e-commerce primitives, these core functions power everything in commerce, including inventory management, order management and processing, customer relationship management (CRM), marketing, payments, analytics, and more. The top enterprise e-commerce platforms are highly flexible, scalable, and composable.

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

Groove

JUNE 25, 2020

The BigCommerce & HubSpot Integration by Groove Commerce helps you automatically sync all customer and order data from BigCommerce with Hubspot's smart lists and reporting tools. Sync order data into deals, and sync customer data from orders into contacts. Most recent order total. Lifetime revenue.

BigCommerce 349

BigCommerce B2C B2B eCommerce 349

Optimizely

JULY 17, 2018

As a marketer, you understand why you’re collecting the data, but what are you doing with it? In fact, fewer than a quarter of marketers are extremely satisfied with their ability to use customer data to create more relevant experiences. And 54 percent of marketers are only using half of their customer data.

Marketing 170

Marketing Social Media Customer Data B2C 170

Optimizely

JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Customer relationship management (CRM) – Software that centralizes your customer data to organize and automate customer relationships across the business.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Forrester eCommerce

APRIL 11, 2019

The last couple weeks have been an exciting time for the customer data platform (CDP) category. At long last, major marketing technology vendors formally declared their intentions to get serious about managing and activating data for marketing.

Marketing 290

Marketing Customer Data Technology Management 290

GetElastic

AUGUST 2, 2022

In theory, it is a great idea - setting up individual storefronts allows you to target an experience your customers will love. Unfortunately, depending on your eCommerce solution, it is often more challenging to manage and more expensive to run. Want to work towards unifying your customer data? Go to Eval Tool.

Multi-channel 78

Multi-channel B2B Customer Data eCommerce 78

BigCommerce

OCTOBER 20, 2017

Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. The most successful B2B sellers now use consumer-based technology to provide B2C-like shopping experiences to their B2B customers. Customers are now finding us on Google. Integrate Your Systems for Multi-channel Selling.

B2B 251

B2B eCommerce Payment Services Multi-channel 251

Ecommerce Platforms

JULY 12, 2021

Typically, the B2C model focuses predominantly on fixed pricing, but that just doesn’t work here. With the ‘negotiation’ tool, you can provide customers the option of negotiating on product and logistics pricing – this is especially useful when selling second-hand items. . …and more. SouqBox Review: The Negotiation Tool.

Merchant Services 151

Merchant Services Payment Services B2B B2C 151

GetElastic

OCTOBER 16, 2019

Many aspects of experience-driven commerce , ranging from maintaining effective customer profiles and delivering relevant personal experiences, have the same weight in B2B as they do in B2C. How do brands and businesses connect content, context and commerce?

B2B 150

B2B Customer Data B2C Technology 150

Optimizely

AUGUST 9, 2018

For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

GetElastic

NOVEMBER 26, 2018

.  In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver. B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

B2B 136

B2B B2C Mobile Social Media 136

GetElastic

JANUARY 10, 2018

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141

B2B Multi-channel B2C Customer Experience 141

BigCommerce

FEBRUARY 13, 2018

Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. It went on to turn into a major B2B, C2C, and B2C platform that’s still widely used today. Types of Ecommerce.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

RTP blog

MAY 17, 2019

These systems include everything from managing inventory and staff to maintenance and customer data — any activity that keeps the shop running smoothly. Project management Day-to-day operations involve several ad-hoc and repeating activities. The constant churn makes training a huge undertaking.

Operations 150

Operations Small Business Retail Retail Mobile 150

Ecommerce Platforms

MARCH 9, 2023

In this Zoho CRM review, we’ll be walking you through one of the top-rated customer relationship management tools on the market. Feature-rich and easy to use, Zoho CRM supports around 250,000 businesses across 180 countries to ensure you can convert more leads, grow revenue, and engage with customers.

Live Chat 104

Live Chat Social Media Payment Services Payments 104