B2C Customer Data Omnichannel Point of Sale 
Optimizely
AUGUST 16, 2018
Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Own your customer data.
Omnisend
JANUARY 8, 2024
Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?
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RETAIL MANAGEMENT SOFTWARE
MAY 24, 2022
Since the pandemic, many retailers have adopted new technologies to communicate with customers through new channels, offer new delivery and pickup options, and highlight free cancellation policies or automated refund systems to give your customers an added sense of security. First-Party Data Marketing Is The New Norm.
Optimizely
DECEMBER 18, 2018
If you have a loyalty program as part of your store experience, you’ll at least be able to get an overview of what they’ve bought before and when through your point of sale (POS). What is in-store data? This will then enable you to implement a true omnichannel marketing strategy. Cross-sell and up-sell.
Optimizely
JUNE 28, 2018
Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Customer relationship management (CRM) – Software that centralizes your customer data to organize and automate customer relationships across the business.
Kibo
MAY 5, 2021
This omnichannel approach enables retailers to centralize their technologies with a single solution. By doing this, retailers can better understand their customers and deliver personalized experiences at scale. 66% of customers say shopping technologies/innovations improved their experience.
Kibo
JUNE 30, 2022
To work, it needs to be connected to a comprehensive omnichannel commerce strategy. Social Commerce report , noting that the goal of every commerce channel—including social—is to get consumers closer to the point of sale. The other issue: social commerce isn’t a standalone solution.
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