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New Updates To Our BigCommerce & HubSpot Integration

Groove

The BigCommerce & HubSpot Integration by Groove Commerce helps you automatically sync all customer and order data from BigCommerce with Hubspot's smart lists and reporting tools. Sync order data into deals, and sync customer data from orders into contacts. Follow-Up With Customers Post-Purchase.

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How Headless Commerce Supports the D2C Customer Journey

Kibo

The difference between B2C and D2C Commerce. There’s a difference between a D2C business model and a business-to-consumer (B2C) model. A B2C model requires inventory to pass through one or more intermediaries before it gets from the brand/manufacturer to the consumer. The D2C model supports customers by fully understanding them.

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Sailthru Named a Strong Performer on the Forrester Wave™ for Cross Channel Campaign Management

Sailthru

Today, B2C marketers must invest in cross-channel campaign management (CCCM) solutions to create more contextually relevant interactions. Next-generation CCCM requires customer data management, advanced analytics, and cross-channel orchestration, among others. Traditional, scheduled campaigns are no longer enough.

Channel 74
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Commerce Pulse: What’s keeping manufacturers and distributors up at night?

GetElastic

And just when you think you are done…you have to roll up your sleeves and get going all over again as business needs change and customer expectations evolve. This feeling of pushing a rock up a hill doesn’t only refer to businesses that just got started with commerce, but commerce veterans feel it too. .

B2B 119
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How to Give Best-in-Class Omnichannel Customer Support

Omnisend

Fine-tune your support channels to meet your customers’ expectations and increase conversion. Using tracking pixels, tracking software, domain-side tracking, and CRM plugins to collect customer data, you can use it to segment users, foresee your customers’ needs and struggles, and enable highly efficient conversations.

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B2B2C 101: What Is It and How Can I Leverage It?

GetElastic

Over the past two years, businesses have had to adapt to a new normal and accommodate for new customer expectations throughout their eCommerce strategy. B2B businesses specifically have felt an unprecedented amount of pressure to expand their B2B offerings and align more with B2C shopping experiences. So what are the differences?

B2C 145
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How to Run a Fantastic Brand Fan Campaign

Optimizely

If you’re are able to stitch together customer data across devices and platforms to identify exactly who lands on these pages, you can easily create a brand fan campaign for them. Once you have identified patterns and habits within your existing data then you can use dynamic content to tempt these brand fans into making a purchase.

B2C 37