Kibo

SEPTEMBER 30, 2022

The habits of B2B customers are changing, with more and more B2B customer journeys happening online. Research for Gartner has found that the proliferation of online channels means B2B customers are now spending only 17 percent of their time meeting suppliers when considering a purchase. Get the eBook.

B2B 71

B2B B2C Multi-channel eCommerce 71

Kibo

MAY 19, 2014

But in the new omnichannel commerce landscape, customer service is, itself, fundamentally changing. With the recent shift towards the multi-touch shopping experience, which blurs the lines between online and offline sales channels, providing exceptional customer service across all channels has become increasingly complex.

Customer 62

Customer Multi-channel B2B Omnichannel 62

Kibo

MAY 14, 2014

Little more than a decade ago, a smiling sales associate and a 1-800 support number were enough to ensure a great customer experience. Today, that same merchant must enable a seamless shopping experience across multiple channels—mobile, tablet, laptop, print, in-store—or risk losing the sale or, what’s worse, the customer.

Customer Experience 62

Customer Experience Omnichannel Improvements Customer 62