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How B2B Companies are Preparing For an Economic Downturn

Kibo

Research for Gartner has found that the proliferation of online channels means B2B customers are now spending only 17 percent of their time meeting suppliers when considering a purchase. B2C brands – With the forward picture for consumers uncertain, the brands that serve them will be looking to make savings and efficiencies.

B2B 71
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Advantages of Headless Commerce for Marketers

Kibo

Instead, consumers continued shopping in multiple ways using multiple channels, with online sales growth up 14% in 2021 from the previous year. Adding new fulfillment and payment options, expanding to new channels like mobile, and scaling these services quickly means you can keep up with customer expectations and stay competitive.

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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416
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Why Customer Care Will Win the Sale

Kibo

With the recent shift towards the multi-touch shopping experience, which blurs the lines between online and offline sales channels, providing exceptional customer service across all channels has become increasingly complex. But in the new omnichannel commerce landscape, customer service is, itself, fundamentally changing.

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Ambassador Review: Referral Software for Rapidly Growing Ecommerce

Ecommerce Platforms

Finally, the brand advocacy marketing tool from Ambassador lets you interact with your customers to ensure that the right content is being shared on the right channels. What's great about Ambassador is that both B2B and B2C online stores are seeing success with the platform. Ambassador Review: The Best Features. Influencer programs.

eCommerce 116
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Inbound Marketing for Ecommerce – Complete Guide

Ecommerce Platforms

Define key metrics Depending on the channel you’re choosing, you have to define what you’re planning to achieve. Here are the ten most prolific channels that can work for eCommerce inbound marketing Corporate blog Content marketing is one of the easiest ways to drive website traffic. Or image searches like this.

eCommerce 118
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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. In 2017, there are 6 different social media channels where you can follow proven ad strategies and generate consistent ROI.