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How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.

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On-Demand Webinar: Maximize Your Commerce Technology to Build Customer Loyalty with Guest Emily Pfeiffer 

Kibo

When evaluating eCommerce technologies, customer expectation management needs to stay top of mind. Shoppers may only see the front-end user experience, but the back-end operational systems play a crucial role in creating frictionless shopping journeys.

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How B2B Companies are Preparing For an Economic Downturn

Kibo

Whether inflation is set to come down or remain high for the foreseeable future, B2B companies should continue to invest in technology that will transform their business, helping them drive success long-term. Why B2B companies should continue to invest in eCommerce technology during an economic downturn.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Types of Ecommerce. Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Let’s look at each type of electronic commerce in a bit more detail. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer.

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