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How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

The ability to speak directly to your customers and make adjustments has never been easier. What is Ecommerce? Essentially, ecommerce (or electronic commerce) is the buying and selling of goods (or services) on the internet. Types of Ecommerce. Let’s look at each type of electronic commerce in a bit more detail.

eCommerce 417
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build. There are 3 main ways to classify the different types of ecommerce platforms: Open Source. CaaS (Commerce as a Service).

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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141
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5 Questions to Help You Choose Between a CDP or Personalization & Testing Engine

Kibo

CDPs aggregate large amounts of customer data and help companies create personalization experiences. But collecting and centralizing data is only the first step in creating personalized experiences. Data-readiness should be your next determining factor. You’ll also need resources to act on the data (e.g.,

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How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution

BigCommerce

Data becomes stored in a variety of formats or is held captive by individual employees and systems. Over time things like item numbers, references, catalogs, SKUs , images and videos, translations, localizations, documentation, custom attributes and more become impossible to manage. Custom Build a PIM. Inability to scale (e.g.,

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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

customers get the same level of quality and service. All the while, they will need their ecommerce site to function amidst the complexities of: bulk orders and order minimums. personalized customer pricing. Upgrade Your B2B Ecommerce Software. The New B2B Ecommerce Strategy. LTL shipping.

B2B 251