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How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.

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Can I Run Multiple Digital Business Models With One Commerce Platform?

GetElastic

In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity. Second, there are also two B2C platforms. What Is Causing This Shift?

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What to Expect in 2022: 3 Strategies That Should be Top of Mind for Retailers 

Retail TouchPoints

Rise of Community Commerce. The ways in which people build community is shifting and smart retailers are seeing their loyal customers as an opportunity to foster and monetize a community in an authentic way. He has spent more than 25 years leading ecommerce technology efforts for major B2C and B2B brands.

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Step-by-Step Guide to Replatforming Your eCommerce Solution

Kibo

The B2B and B2C purchasing journeys are more complex than ever. And as a result, companies are asking themselves if their eCommerce platform can keep up with (and simplify) the complexities needed to meet heightening demands or if it’s time to consider a new solution.

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How B2B Companies are Preparing For an Economic Downturn

Kibo

But companies that tune into their customers’ changing habits and respond to them will go on to be the market leaders of tomorrow. There will also be indirect effects for B2B companies as falling consumer demand impacts B2B customers, who in turn stop spending as much as they have done in the previous period.

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How Retailers Can Leverage Technology to Turn Economic Uncertainty Into an Opportunity

Kibo

Impacts of the recession on DTC brands and B2C retailers. eCommerce growth was 6.7 Why online retailers should continue to invest in eCommerce technology. But that would be a mistake in an environment of increased competition and more discerning customers. Kibo eCommerce and Order Management.

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On-Demand Webinar: Maximize Your Commerce Technology to Build Customer Loyalty with Guest Emily Pfeiffer 

Kibo

When evaluating eCommerce technologies, customer expectation management needs to stay top of mind. Hear from our guest speaker, Forrester Principal Analyst Emily Pfeiffer, and Alexis Hail, Senior Director at Kibo, on leveraging your commerce platform and order management system to meet customer expectations.