B2C Customer PPC White Paper 
GetElastic
SEPTEMBER 15, 2021
B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.
FastSpring
DECEMBER 18, 2020
According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. For these companies, the change to a B2B sales model means moving their customers to make their purchases online. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market.
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Liveintent
OCTOBER 21, 2019
Growth marketers are all about engaging customers at every stage of the funnel. Or what if potential customers breeze past the ads on their news feeds and never make it to the second stage? Some other options include Google, such as PPC ads on the search network, Google Display Network ads on websites, and video ads on YouTube.
Inflow Insights
JANUARY 3, 2021
Successful eCommerce businesses educate their customer (or potential customer) at every point in their journey, from query to purchase. Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Table of Contents.
Inflow Insights
JANUARY 3, 2021
Successful eCommerce businesses educate their customer (or potential customer) at every point in their journey, from query to purchase. Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Table of Contents.
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