ROI Revolution

FEBRUARY 10, 2022

You can learn more about how to strategize a successful plan for both in this webinar replay and this white paper on the digital search duopoly (what we like to call the combination of PPC and SEO). To learn more about amplifying your brand’s PPC success by optimizing for conversions, check out this webinar replay.

Marketing 78

Marketing Social Media White Paper PPC 78

365 Retail

JUNE 22, 2023

Original research of over 1,000 UK shoppers by ADvendio showed the impact of customer engagement via traditional advertising was diminishing, with UK shoppers saying they ignore over half (56%) of digital advertising they see, while 54% of search ads also go unnoticed by UK consumers.

Consumer 96

Consumer Retail PPC Social Media 96

Inflow Insights

JULY 13, 2021

It’s no secret that email marketing is the driving force behind crucial recurring customer sales. But, by focusing your eCommerce email marketing efforts on those who have already purchased, your brand is losing out on thousands of dollars in revenue (and the first-time customers who will help you get there). Types of Offers.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

ROI Revolution

FEBRUARY 16, 2023

The even bigger perk is that once you do have more budget for paid ads, if your organic presence is optimized, then you’ll have the opportunity to dominate the first page of search results and increase awareness even more with customers who are shopping for a product like yours. Make sure important buttons are prominent on your landing pages.

eCommerce 78

eCommerce Food and Beverages Supplies White Paper 78

Kissmetrics

SEPTEMBER 14, 2017

White Papers. I’m sure all of these types of lead magnets have been successful for many businesses at some point in time, but at Proposify , we’ve found that a lead magnet that’s built directly into our SaaS product is the most effective way to attract qualified users who then convert to paying customers. Exclusive videos.

SEO 279

SEO White Paper Document Improvements 279

FastSpring

DECEMBER 18, 2020

For these companies, the change to a B2B sales model means moving their customers to make their purchases online. We’re seeing a shift away from more traditional procurement methods such as phone, fax, and paper catalogs by corporate buyers that prefer the ease and convenience of e-commerce,” he says.

B2B 147

B2B eCommerce Payment Services SEO 147

Inflow Insights

JANUARY 3, 2021

Successful eCommerce businesses educate their customer (or potential customer) at every point in their journey, from query to purchase. Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Table of Contents.

eCommerce 164

eCommerce Multi-channel Social Media Article 164

Inflow Insights

JANUARY 3, 2021

Successful eCommerce businesses educate their customer (or potential customer) at every point in their journey, from query to purchase. Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Table of Contents.

eCommerce 90

eCommerce Multi-channel Social Media Article 90

Kissmetrics

MAY 6, 2021

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. For example, your page might be designed to encourage: sales email list sign-ups white paper downloads software trials webinar sign-ups. Without concrete, specific goals, there’s no way to create an effective page.

PPC 293

PPC White Paper Web Design Information 293

Kissmetrics

JANUARY 27, 2021

They defined it as: An approach focused on attracting customers through content and interactions that are helpful and relevant. The goal in this stage is to drive relevant traffic that is most likely to become a lead or a potential customer. This stage focuses on turning the right leads from the right traffic into customers.

Marketing 318

Marketing SEO Blog Live Chat 318

Kissmetrics

AUGUST 5, 2021

The page usually has a goal like: sales email list sign-ups white paper downloads. 12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI 9 PPC Ad Copywriting Secrets to Steal From the Pros Call-to-Action: 8 Tactics to Create One in 2021 + Examples. What is a landing page? Ad Copy Resources.

Social Media 348

Social Media eCommerce Download White Paper 348

Liveintent

OCTOBER 21, 2019

Growth marketers are all about engaging customers at every stage of the funnel. Or what if potential customers breeze past the ads on their news feeds and never make it to the second stage? Some other options include Google, such as PPC ads on the search network, Google Display Network ads on websites, and video ads on YouTube.

White Paper 82

White Paper Social Media PPC B2C 82

Kissmetrics

JULY 28, 2021

Outbound marketing is where you (the business) initiate conversations with your customers to attract them to your brand. Inbound marketing , on the other hand, is when your customer initiates a conversation with you. For example, they visit your website, read an ebook, or download a white paper.

Marketing 300

Marketing Social Media White Paper SEO 300