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How B2B Companies are Preparing For an Economic Downturn

Kibo

Disruptive supply chains, high inflation, and a looming recession are just some of the hurdles on the horizons of B2B companies. It’s clear that B2B businesses have a complex landscape to navigate. How will the economic downturn impact B2B companies? How will B2B buying habits shift?

B2B 71
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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. Guarding your secret sauce (aka.

SEO 416
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Inbound Marketing for Ecommerce – Complete Guide

Ecommerce Platforms

Define key metrics Depending on the channel you’re choosing, you have to define what you’re planning to achieve. Here are the ten most prolific channels that can work for eCommerce inbound marketing Corporate blog Content marketing is one of the easiest ways to drive website traffic. Or image searches like this.

eCommerce 118
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Advantages of Headless Commerce for Marketers

Kibo

Instead, consumers continued shopping in multiple ways using multiple channels, with online sales growth up 14% in 2021 from the previous year. Adding new fulfillment and payment options, expanding to new channels like mobile, and scaling these services quickly means you can keep up with customer expectations and stay competitive.

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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. Consider the popularity and growth of image-based social media channels like Pinterest and Tumblr , and remember that many shoppers use Google Shopping and Google Images to quickly search for products by image. The end goal?

eCommerce 164
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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. In 2017, there are 6 different social media channels where you can follow proven ad strategies and generate consistent ROI.

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Why Customer Care Will Win the Sale

Kibo

With the recent shift towards the multi-touch shopping experience, which blurs the lines between online and offline sales channels, providing exceptional customer service across all channels has become increasingly complex. But in the new omnichannel commerce landscape, customer service is, itself, fundamentally changing.