GetElastic

SEPTEMBER 15, 2021

However, it is important that B2B organizations do not become trapped in a B2C personalization mindset. While B2C personalization is based on driving revenue through transactions, B2B personalization drives revenue by optimizing efficiency. Read the ebook. Delivering personalized error messaging.

B2B 146

B2B eCommerce Customer SEO 146

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Are the most expensive and broad keywords out of reach for your PPC budget? Today, we’ll be covering: Search Engine Optimization: The strategy to drive you increasing net new organic (non-paid) traffic over time.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Liveintent

OCTOBER 21, 2019

Some other options include Google, such as PPC ads on the search network, Google Display Network ads on websites, and video ads on YouTube. There’s also Twitter, which has 330 million monthly active users both B2C and B2B. That’s why you need to diversify where you choose to advertise.

White Paper 82

White Paper Social Media PPC B2C 82

Inflow Insights

JANUARY 3, 2021

Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. Offering a free eBook, buying guide, educational white paper, interactive tool, or some other download (aka “freemium”) in exchange for an email address is a great strategy. The end goal? How to Create a Content Strategy for eCommerce.

eCommerce 164

eCommerce Multi-channel Social Media Article 164

FastSpring

JANUARY 8, 2019

Business to consumer (B2C). For example, a website visitor can fill out a form to download an eBook, and by clicking the “Download” button, they converted to a lead. Pay Per Click (PPC). Business to business (B2B). Call to action (CTA). It typically supports multiple users in a collaborative environment. Conversion.

Merchant Services 62

Merchant Services Payment Services Payments eCommerce 62

Inflow Insights

JANUARY 3, 2021

Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. Offering a free eBook, buying guide, educational white paper, interactive tool, or some other download (aka “freemium”) in exchange for an email address is a great strategy. The end goal? How to Create a Content Strategy for eCommerce.

eCommerce 90

eCommerce Multi-channel Social Media Article 90