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Think Beyond Cart Abandonment Emails

Optimizely

However, as cart abandonment strategies become more and more familiar to customers, online stores just like yours are asking the same question: What’s the next big thing on the ecommerce marketing horizon that’s not cart abandonment that I should try? Have any other ideas beyond what we recommend here?

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How Behavioral Marketing Campaigns Drive Ecommerce Revenue

Optimizely

Buyer behavior is a goldmine of data for ecommerce marketers. This marketing strategy isn’t too complicated, but you have to put in the work. Here we will outline the steps to follow so you can create triggered behavioral marketing campaigns that will drive real revenue for your B2C brand. Browse abandonment.

Marketing 186
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#CCS23: Composable Commerce, ChatGPT and Data, Data, Data

Retail TouchPoints

Composable is not just about the architecture; it’s also about business wins, experience and agility, which are fundamental to growing in the ecommerce market today,” said Faletski. So where’s the right place to do a product recommendation? Or ask a customer for their email address, or deliver a promotion?

POS 274
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17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. Assurant launched a business-to-employee ecommerce site with BigCommerce, saw incredible growth and then used that same site to sell B2B and B2C.

B2B 402
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5 Ways to Boost Your Ecommerce Conversions

Optimizely

As an ecommerce marketer, you’re never completely satisfied with your website’s conversion rate. In this case, we can show a dynamic lightbox pop-up that displays a different message depending on the shopping cart total. Gone are the days of one-size-fits-all online shopping. This is a guest post from Digioh.

eCommerce 210
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The Importance of Mapping the Customer Journey in Ecommerce

Optimizely

Whether they’ve come across one of your tweets or are just leisurely browsing your ecommerce website, shoppers should have a basic understanding of what you do and sell at this point. Does your message stand out in a noisy ecommerce market? This is where cart abandonment campaigns first come into play.

eCommerce 252
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15 ecommerce statistics every entrepreneur must know

Omnisend

The ecommerce landscape is constantly changing, and it can be tough to keep up with the latest trends in the industry. However, by understanding the latest ecommerce statistics, you can ensure that your ecommerce marketing strategy is on track and making the most impact. General ecommerce statistics.