ChannelSale

MARCH 21, 2023

However, many consumers have said that they mainly rely on e-commerce stores to buy, shop and browse the products or items they like. Back in 2022, it was predicted the global e-commerce market would reach $5.7 But there are several other things which the e-commerce market experience back in 2022.

eCommerce 52

eCommerce eCommerce Marketing eCommerce Software eCommerce Platforms 52

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Klaviyo vs. MailChimp.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Optimizely

FEBRUARY 5, 2019

However, as cart abandonment strategies become more and more familiar to customers, online stores just like yours are asking the same question: What’s the next big thing on the ecommerce marketing horizon that’s not cart abandonment that I should try? Have any other ideas beyond what we recommend here? Product recommendations.

Recommendation 199

Recommendation Shopping Carts eCommerce Marketing B2C 199

Optimizely

AUGUST 9, 2018

For many B2C brands, the customer is the center of the world. As the ecommerce market gets even more crowded, the prices will only continue to rise. Sam Norpel, GM, Digital Commerce at Vitamin Shoppe. Unfortunately, omnichannel remains a struggle for many B2C brands. Brad Wolansky, CEO of Dover Saddlery.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Groove

FEBRUARY 2, 2022

Paid media advertising is extremely beneficial for B2C and B2B businesses as there are many advertising formats and options available on social platforms. Email marketing is one of the highest-converting channels for eCommerce merchants, and it’s vital to include in your customer retention strategy. Paid Social Advertising.

Customer 150

Customer Customer Retention Merchant Services PPC 150

GetElastic

SEPTEMBER 2, 2021

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton. Market Trends in B2B eCommerce.

B2B 141

B2B Management eCommerce B2C 141

SellBrite

OCTOBER 16, 2019

trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. In fact, B2B ecommerce , or business-to-businesses electronic commerce, is predicted to reach $6.7 B2B Ecommerce: What is it?

B2B 90

B2B eCommerce B2C Merchant Services 90

Ecommerce Platforms

JANUARY 4, 2019

Is your business joining the ecommerce revolution? trillion in retail ecommerce sales projected worldwide for 2021. Companies embracing ecommerce marketing strategies are experiencing rapid growth. Prepare for the exciting future of ecommerce by implementing the emerging trends of 2019. B2B Ecommerce Is Exploding.

eCommerce 223

eCommerce Payment Services B2B BigCommerce 223

Optimizely

JUNE 26, 2018

Buyer behavior is a goldmine of data for ecommerce marketers. This marketing strategy isn’t too complicated, but you have to put in the work. Here we will outline the steps to follow so you can create triggered behavioral marketing campaigns that will drive real revenue for your B2C brand.

Marketing 186

Marketing eCommerce B2C Channel 186

Optimizely

JULY 31, 2018

Grab your phone, open your podcasting app of choice, and prepare to fill your ears with all the ecommerce marketing news and advice you could ever need. It’s not exactly the most catchy title, but what “The Jason & Scot Show” lacks in creativity, it more than makes up for in ecommerce marketing know-how.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

Optimizely

AUGUST 15, 2018

In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market. How to start a successful ecommerce brand from the ground up. The ecommerce brands he’s obsessed with. Listen to Episode 15: The Empowered Marketer. …and much more.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

BigCommerce

JULY 11, 2017

In this guide, we’ll talk through the following, to help you understand the value of B2B SEO for your ecommerce (or soon-to-be ecommerce) business: B2B vs. B2C: What’s the difference? Building a keyword and content marketing strategy. B2B vs. B2C SEO: What’s the Difference? It’s the same with your business.

SEO 416

SEO B2B Shipping Costs B2C 416

ROI Revolution

JUNE 17, 2019

Selling B2B or B2C: What B2B and Brands Must Get Right on Technology. 25 Top Free and Low-Cost Marketing Tools and Services. Making Sense of Email Marketing Today. Cindy White, Senior Ecommerce Marketing Manager, Plow & Hearth | 2:30 PM. Mythbusting: Transitioning From B2C to B2B.

eCommerce 100

eCommerce Internet Retail B2B B2C 100

Omnisend

JUNE 6, 2023

Omnisend is a marketing automation platform that is designed for ecommerce businesses. It can help enhance customer engagement, automate marketing campaigns, and optimize your ecommerce marketing strategy. It is the ideal platform for your omnichannel marketing strategy.

Live Chat 78

Live Chat Shipping Costs Omnichannel BigCommerce 78

Omnisend

DECEMBER 14, 2023

Ecommerce apps can extend functionality and performance in areas, such as: SEO Order fulfillment Payment processing Marketing automation Inventory management Customer support Typically, ecommerce apps fall into these categories: Business-to-Consumer (B2C) apps: Connect businesses with end consumers.

Payment Services 78

Payment Services Shipping Costs eCommerce Shopify 78

Omnisend

MAY 31, 2023

Dotdigital offers a workflow builder, transactional email and SMS, personalized recommendations, autoresponders, and date & address book triggers. Elite Custom pricing; includes dedicated account management, custom reporting, and priority support ECOMMERCE MARKETING $97.58/mo.

Live Chat 78

Live Chat Social Media Multi-channel Omnichannel 78

Omnisend

MAY 12, 2023

Email design with product picker : With Omnisend, you can add products to your emails directly from your website, which simplifies the email creation process for your ecommerce marketing emails. Other ecommerce features offered by Omnisend include product recommendations, unique discount codes, and more.

Live Chat 78

Live Chat Shopify Social Media Omnichannel 78

Inflow Insights

JULY 12, 2018

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? Detailed Analytics.

eCommerce Marketing 160

eCommerce Marketing eCommerce Marketing Payment Services 160

Inflow Insights

JUNE 9, 2021

But, with such a fast-growing list of eCommerce marketing automation systems available, how do you decide which one is best for your business? We present our marketing automation comparison guide. When you’re comparing eCommerce marketing automation, starting with a list of names is a fool’s errand. ActiveCampaign.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Payment Services 81

BigCommerce

MARCH 31, 2017

Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. Assurant launched a business-to-employee ecommerce site with BigCommerce, saw incredible growth and then used that same site to sell B2B and B2C.

B2B 402

B2B eCommerce B2C Merchant Services 402

Optimizely

SEPTEMBER 6, 2018

That’s why the end goal in ecommerce marketing shouldn’t be the first purchase—it should be the second purchase. Make targeted recommendations for second purchases. If you’re not sure how to do this, using a B2C CRM is a great place to start.). Ultimately, what’s the key takeaway here for B2C marketers?

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Smile.io

SEPTEMBER 10, 2020

It’s essential for eCommerce brands to use value-add marketing concepts to create content and increase visibility during this stage of the buyer’s journey, so prospects remember your brand as they move onto the consideration stage. We recommend creating an editorial calendar to keep track of when specific posts are scheduled for.

Consumer 46

Consumer Social Media SEO Webinar 46

Omnisend

MAY 14, 2021

A solid understanding of the ecommerce customer journey and how to make it work in your favor is paramount to attracting customers and developing brand advocates. Each stage of the ecommerce customer journey has its opportunities. As an ecommerce marketer, your role is to make each one as enjoyable as possible.

eCommerce 78

eCommerce Customer Social Media Customer Retention 78

Retail TouchPoints

MARCH 30, 2023

Composable is not just about the architecture; it’s also about business wins, experience and agility, which are fundamental to growing in the ecommerce market today,” said Faletski. So where’s the right place to do a product recommendation? Or ask a customer for their email address, or deliver a promotion?

POS 288

POS Omnichannel Webinar Point of Sale 288

Optimizely

DECEMBER 19, 2017

These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. As a B2C marketer, you can’t market to everyone or you’ll sell to no one. We recommend that you think deeply about the specific verticals you sell into as you build your ideal customer profiles.

Customer 300

Customer eCommerce B2C Fashion 300

Optimizely

NOVEMBER 29, 2018

Whether they’ve come across one of your tweets or are just leisurely browsing your ecommerce website, shoppers should have a basic understanding of what you do and sell at this point. Does your message stand out in a noisy ecommerce market? But as always in ecommerce marketing, there’s still work to be done.

eCommerce 252

eCommerce Customer Social Media Customer Loyalty 252

BigCommerce

FEBRUARY 13, 2018

Types of Ecommerce. Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Let’s look at each type of electronic commerce in a bit more detail. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Optimizely

NOVEMBER 20, 2018

If your B2C brand sells pricey products, however, you don’t just want come-and-go shoppers who get their fill from a single big purchase and never come back. Loyal, long-term customers are the name of the marketing game because they drive your bottom line. Recommend more expensive products to complement customers’ orders.

Shipping Costs 220

Shipping Costs Multi-channel Events Recommendation 220

Groove

OCTOBER 1, 2020

Whether you sell B2B or B2C, ensure your brand voice remains consistent throughout all of your content ? We recommend doing some research before investing in a tool. In the video below, Bethany shares some of the trusted marketing tools we use here at Groove. even if more than one person on your team posts on social media.

eCommerce 300

eCommerce Social Media SEO Mobile 300

FastSpring

OCTOBER 13, 2022

At the end of the year, buyers are ready to spend money on software and subscriptions — are you using your marketing dollars wisely? B2B Versus B2C End Of Year Performance. To compare the performance of B2B versus B2C businesses, we randomly selected 30 FastSpring users that only serve B2B or B2C markets from across the globe.

Payments 139

Payments Payment Services B2C B2B 139

BigCommerce

NOVEMBER 16, 2017

We have assisted many thousands of merchants in their setup, so let me share with you my recommendations with you on how to tackle this issue. Rakuten: Asia, especially Japan, though the company is expanding outside of Asia as well, B2C marketplace. Taobao: Asia, China in particular, B2C marketplace (the B2C side of Alibaba).

Shipping Costs 420

Shipping Costs Shipping Merchant Services eCommerce 420

Omnisend

MAY 24, 2023

What makes it one of the best Moosend alternatives is that it offers a lot of advanced features like product recommender, Wheel of Fortune , and Google & Facebook custom audiences. It’s one of the alternatives to Moosend for ecommerce marketers, bloggers, and non-profit organizations looking for easier contact management.

Live Chat 78

Live Chat Shipping Costs Shopify eCommerce 78

Optimizely

AUGUST 21, 2018

As an ecommerce marketer, you’re never completely satisfied with your website’s conversion rate. Shoppers want relevant product recommendations or discounts on products that they’re interested in. After she enters her email address, she sees a tailored product recommendation based on her quiz answers (3).

eCommerce 210

eCommerce Shipping Costs Webinar Shipping 210

Optimizely

DECEMBER 19, 2017

These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. As a B2C marketer, you can’t market to everyone or you’ll sell to no one. We recommend that you think deeply about the specific verticals you sell into as you build your ideal customer profiles.

eCommerce 186

eCommerce Customer B2C Fashion 186

Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. How do we give great product recommendations?”. And while Fleet Feet’s 3D foot measuring may sound advanced, Jason is using this data for fairly conventional marketing, such as product recommendations. .

Channel 150

Channel Department Stores B2C Recommendation 150

eCommerceFuel

FEBRUARY 16, 2021

In 2019 , the B2B e-commerce market was valued at US$12.2 trillion — six times the value of the e-commerce B2C market. And the conversion rates of B2B online transactions range between 6% and 8% while B2C online transactions are only 3% to 5%. The MSRP is your recommended retail price.

eCommerce 59

eCommerce Shipping Costs B2C B2B 59