7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy
BigCommerce
OCTOBER 20, 2017
Integrate Your Systems for Multi-channel Selling. The New B2B Ecommerce Strategy. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. But historically, that multi-channel experience for B2B buyers meant only having access to an online catalog.
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