How to Know If Your Content Marketing Just Isn’t Working
Kissmetrics
FEBRUARY 19, 2018
In their 2018 annual report on content marketing , CMI discovered that only 38% of B2C businesses have a documented strategy. The same report found that B2C marketers: Use an average of five social media platforms, with Facebook, Twitter, LinkedIn, YouTube, and Instagram the top five choices. That’s appallingly low.
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