article thumbnail

11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). PPC Strategies. B2B eCommerce Marketing Strategies for PPC. We’ll break these into three sections: SEO Strategies.

B2B 107
article thumbnail

11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). B2B eCommerce PPC Marketing Strategies. #4:

B2B 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Grow a Successful CRO Program

Kissmetrics

From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. Qualitative research may use online surveys , polls, customer support insights, and user testing to understand how your users interact with your site and what makes them leave.

eCommerce 280
article thumbnail

A Vendor’s Guide to B2B Ecommerce

FastSpring

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. A 2018 survey found that nearly half of companies make 50–74% of all their corporate purchases online. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market.

B2B 148
article thumbnail

The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. It went on to turn into a major B2B, C2C, and B2C platform that’s still widely used today. Types of Ecommerce.

eCommerce 417
article thumbnail

Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

Business to consumer (B2C). Pay Per Click (PPC). These metrics are often based on customer reviews, interviews, and surveys. Business to business (B2B). Business to business refers to the business that is conducted between companies, rather than between a company and individual consumers. Call to action (CTA). Recurring billing.

article thumbnail

How to Know If Your Content Marketing Just Isn’t Working

Kissmetrics

In their 2018 annual report on content marketing , CMI discovered that only 38% of B2C businesses have a documented strategy. The same report found that B2C marketers: Use an average of five social media platforms, with Facebook, Twitter, LinkedIn, YouTube, and Instagram the top five choices. That’s appallingly low.

Marketing 248