article thumbnail

24 eCommerce Experts to Follow Now

GetElastic

These experts are great sources of information on all things eCommerce related and we think are worth your follow or subscription to their content for staying up-to-date with the latest eCommerce trends. Search Engine Optimization Experts. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru.

eCommerce 113
article thumbnail

11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). 5: Improve and Optimize Your Branded Search Marketing Campaigns.

B2B 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Coronavirus Is Impacting Ecommerce

ROI Revolution

And the stock market has become increasingly volatile. Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Be sure to measure everything so that you can accurately analyze the true impact of events on your brand and make informed decisions moving forward.

eCommerce 204
article thumbnail

The 5 Best PPC Companies of 2020

Kissmetrics

Furthermore, we take this information and use it to create strategic, high-profit campaigns that meet your audience where they are. . All while helping those in your audience make an informed decision to buy. Stryde — Best for B2C and eCommerce businesses. B2C pay per click campaigns are vastly different from B2B campaigns.

PPC 313
article thumbnail

Google Ads (AdWords) for eCommerce: 15 Strategies to Try

Inflow Insights

Google Search ads also allow more copy, including a description to grab the searcher’s interest — but, unlike Shopping ads, Search ads are text only. Google Shopping ads (also known as Google Product Listing Ads, or PLAs) are probably the best fit if you’re a B2C selling products online. Google Shopping.

article thumbnail

Google says Goodbye to AdWords and DoubleClick in Rebranding of Ad Products

ROI Revolution

This extension will allow B2B advertisers to pull detailed contact information about the businesses that have clicked on their ad campaigns, including business name, key employee contacts and email information. Additionally, with Google Ads comes a brand new ad extension named Google Ads Click Identifier.

PPC 106
article thumbnail

16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

Google Shopping ads (also known as Google Product Listing Ads, or PLA’s) are probably the best fit if you’re a B2C selling products online. Google Search ads is perhaps the most well-known of the Ads products due to its longevity and it’s where your text ads are displayed when they match keywords you specify.

eCommerce 156