Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

BigCommerce

AUGUST 10, 2018

It is what Lucky Magazine always strived to be. Achieve organic search visibility and decrease paid PPC costs, subsequently increased ROAS or testing new keyword waters with the saved money. Think more expensive products, B2B, etc. It is content and commerce at its finest. Nurture customers through a longer buying cycle.

eCommerce 365

eCommerce WooCommerce BigCommerce Download 365

BigCommerce

SEPTEMBER 26, 2017

They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. Think of them as window shoppers who might poke their heads in for a moment, maybe check prices, and then leave. These usually come in the form of reviews, shipping, return policies, etc.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419