How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform
ChannelAdvisor
APRIL 25, 2022
To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . They should focus on diversifying supply chain operations. And with buyers shopping in more places, e-commerce operations need to be agile.
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