How Brands Large and Small are Leaning into the Amazon Effect to Compete
Retail TouchPoints
SEPTEMBER 8, 2021
While Amazon is a consumer-facing platform, Shopify is merchant-facing; enabling small businesses, mom-and-pop stores and brick-and-mortar stores to sell online by handling payment and inventory for the businesses. Larger Companies Rely on Physical Stores for Last-Mile Shipping. Walmart Marketplace as an Amazon alternative.
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