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Managing Risk Aversion and Accepting Failure

Omnisend

Naturally, this applies to the world of ecommerce too. To explore this, we discussed market research, changing landscapes, and failure’s part in ecommerce success with Phillip. Can you tell us a little bit more about your projects and how you help ecommerce merchants? Many merchants strive to avoid failure at all costs.

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Consumer Privacy & Ecommerce Trends, Stats, & News [December 2021]

ROI Revolution

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization.

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August 2019 Monthly Marketing Recap

ROI Revolution

As we walk away from summer, let’s look at some of the top marketing news highlights from the last full month of the season and how they’ll lead digital marketers into the rest of the year. For Target, it’s the fast-growing part of the digital channel, accounting for 3/4 of ecommerce growth.

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Programmatic Advertising Trends, Stats, & News [December 2021]

ROI Revolution

This growing method for buying ads has quickly become a crucial component of an ecommerce brand’s successful marketing mix. Programmatic advertising is an efficient, data-driven way of buying highly relevant audiences at scale. Programmatic ad spend will reach $80 billion in 2021, up from just $63 billion in 2020.

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Consumer Privacy & Ecommerce Trends, Stats, & News [January 2022]

ROI Revolution

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. Only 59.3% January 12.