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Social Media Water Cooler: August 2019

ROI Revolution

With more than 500,000 users accessing the Explore tab each month, it only made sense for Instagram to monetize this space rather than have brands fighting for organic attention. The roll out includes a subsidiary of Facebook called Calibra, a wallet built into WhatsApp, Messenger, and a standalone app to make and receive payments.

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July 2019 Monthly Marketing Recap

ROI Revolution

This month, we’re covering Amazon Prime Day, how ecommerce is helping the CPG market, what Instagram is doing to improve its Explore page for advertisers, and more. Even more surprising than that, retailers outside of Amazon saw a 66% lift in revenue during the two-day event. Ecommerce + Consumer Packaged Goods.