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The Top Footwear Ecommerce Trends That Will Dominate the Industry

Omnisend

Athleisure, a portmanteau of athletic and leisure, is a type of apparel that draws on the comfort of athletic wear while remaining more trendy and put-together than typical sports apparel. Not only does this allow your business to provide a unique and quality experience for your customer, but it also helps increase customer retention rates.

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How Customer Lifecycle Marketing Breathes Life into Ecommerce Retention

Omnisend

Doing so creates a lifelong customer that engages with and purchases from you over and over again. This is the role that customer lifecycle management plays in ecommerce—creating brand loyalty while establishing and skyrocketing customer retention. Retention marketing is useful during each stage of the lifecycle.