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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. of marketing decision-makers feel that automation and AI are top trends for 2022.

PPC 78
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7 SEM strategies B2B organizations need to be deploying

GetElastic

Search marketing for B2B organizations often comes with unique challenges to optimize and manage profitable SEM programs thus, online strategies that work, include: Email marketing Social marketing Content marketing. Optimizing the website keywords with SEMrush (Search Engine Optimization efforts).

B2B 138
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Ecommerce Personalization: The Key to Customer Acquisition & Retention

ROI Revolution

As the ecommerce landscape becomes increasingly competitive, personalized marketing is surging as a key way to increase customer acquisition and retention. We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape.

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SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

With this one thread alone, Ciara gained over 13,000 new Twitter followers , 6,000 new Instagram followers, and a 10x increase in her blog traffic. After sharing her secrets, Ciara drops a link to a blog post on her website containing more information. Many markers are quick to support social or mobile apps over email marketing.

SEO 225
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7 Ecommerce Strategies to Prepare for the 2022 Holiday Shopping Season

ROI Revolution

You can also use blog content to promote the products you want to sell with articles such as “Top 10 Holiday Gifts Your Dad Would Love” or “The Best Tech Gadgets to Gift Your Significant Other This Holiday Season.” ROI Revolution State of Digital Marketing Survey. 2021 Deloitte holiday retail survey. Salesforce.

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2023 Ecommerce Predictions: Insights From 17 Digital Marketing Experts

ROI Revolution

The digital marketing experts at ROI are dedicated to acting like an extension of your team to discover untapped revenue growth. We keep our blog regularly updated with the latest news and trends in digital marketing so that your brand can stay on pulse of everything current.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. Nearly 1 in every 3 of our survey respondents name authenticity as a top trend for 2022. Blog Posts.

Marketing 172