Remove Books Remove Conversion Optimization Remove Fashion Remove Shipping Costs
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The 34 Marketing Principles I Live By

Kissmetrics

For example, Facebook grew through sending out invitation emails to everyone in your email address book. It still works, but it is expensive. As time goes on, you’ll want to keep leveraging it, but you’ll naturally have to scale back as more competitors jump due to price increases. That just doesn’t work anymore.

Marketing 266
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How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

If only ecommerce customers arrived on your website in so linear a fashion. A conversion is any defined action that you’d like your page visitors to take: signing up for your emails or deals. downloading an e-book. And, of course, that conversion can be a sale. So how do you go about optimizing a landing page?

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A Detailed (Step-By-Step) Look at Effective Ecommerce A/B Testing

BigCommerce

Happy customers translates into better click-through rates, more conversions, more revenue, greater loyalty, fewer complaints, and much, much more. How has Amazon managed to evolve from a site that only sold books to the largest ecommerce retailer in the world? Two-day shipping. New pricing strategy. Not convinced?

eCommerce 338
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

36% of consumers have experienced substantial shipping delays due to COVID-19 ( Narvar ). 35% of US adults are concerned about the stability of their investments, with 19% worried about having enough income to pay for day-to-day expenses. January 7 update. 2021 COVID-19 + ecommerce stats. 9/14 update. 9/9 update. 7/29 update.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Last year, low prices and the ability to purchase online were the top concerns for customers. Business being good isn’t always a good thing.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. 9/14 update. 9/9 update. 7/29 update. 7/9 update.

eCommerce 193
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

While consumers enjoy BNPL for its ease of use, flexibility, and low interest rates, 57% say they regret using BNPL because it was too expensive. 45% of shoppers are more inspired to make a purchase by convenience than price. are seeing customers be less willing to pay full price. January 7 update.

eCommerce 197