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Behavioral Segmentation: How it Boosts Customer Engagement

Omnisend

Understanding customer behavior is essential for any merchant. The right customer data can help drive your buyers to make more personalized purchase decisions—and this is where behavioral segmentation comes into play. And how does it improve customer engagement? Reading Time: 2 minutes. What is Behavioral Segmentation?

Customer 114
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4 of the Biggest Furniture Ecommerce Trends for 2021 and How To Use Them Yourself

Omnisend

From its humble beginnings in easily deliverable and consumable things like books and DVDs, ecommerce has expanded to the point where consumers now feel comfortable purchasing pretty much anything online. Use Marketing Automation to Create a Personalized Customer Experience. What has driven this rapid shift in attitudes?

eCommerce 135
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5 email campaign ideas for your post-holiday sales

Omnisend

With that said, let’s look at some of the best ways to reach out to customers with your after-holiday email campaigns. Your holiday sales and customer data is gold if you can successfully make use of it. Customers have probably spent generously on gifts over the hectic holiday season and are now looking to treat themselves.

Gifts 158
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Ecommerce Segmentation vs. Personalization: Differences & Benefits

UpSellIt

Taking it a step further, these visitors were then emailed with a reminder to book at their location. Ecommerce Segmentation Benefits Ecommerce segmentation benefits include tailored and targeted marketing efforts, improved customer engagement, higher customer satisfaction, and increased retention rates.

eCommerce 107
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5 tips every footwear store owner should know

RETAIL MANAGEMENT SOFTWARE

Building a loyal customer base is crucial to thrive or even survive in the footwear business. While marketing and consumer management professionals seem to agree that there is no magic formula for customer retention, experts believe there are a few retail business tips that shoe brands and retailers may use to keep their customers loyal.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Omnichannel retailers Kohl’s and Nordstrom Inc. 65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. Omnichannel retailers Kohl’s and Nordstrom Inc. Stay-at-home orders impact grocers.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. Omnichannel retailers Kohl’s and Nordstrom Inc. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year.

eCommerce 197